Tracy Keyser was born in Zimbabwe and moved to California with her family at 8-years-old. After excelling in academics, violin, and tennis, Keyser attended UCSB on a full athletic scholarship, leading the Division 1 Women’s Tennis Team as Captain. Keyser spent 8 years giving her time to different charities and then studied abroad at Cambridge University in England. After graduating from UCSB with a B.A. in Sociology, Keyser managed a major retail fashion chain in Beverly Hills styling celebrities, producing fashion shows, and executing charity events.
Keyser later joined Clear Channel Broadcasting in LA, becoming #1 in sales in the nation and leading the way of fusing brands with celebrities and charities. In 2009, she left Clear Channel to work closely with The Kardashians to help launch the empire with a small team of strategic thinkers. With an array of celebrity clientele collaboration successes under her belt, and having taken new brands to market through creative strategies, strategic PR and outside the box thinking, Keyser currently thrives today, representing many different brands, and entrepreneurs with her select team of professionals at P2R Inc.
In September 2011, Keyser was presented with the Cambridge Who’s Who® award from Donald Trump Jr., and in November 2013 was awarded the “Best in Biz” Bronze Award for Marketing Executive of the Year in 2012.