Tracy Keyser is a serial entrepreneur, film producer, and brand visionary. She lives by what she calls the “Infinity Theory: the more you give, the more you receive… and if you give your word, then you MUST do what you say you’re going to do!”
Keyser was born in Harare, Zimbabwe and moved to America for “freedom” with her family at the age of 8. Growing up in Southern California, where dreams are made, inspired her be the woman she is today. After learning how to put on her game face during years of acting & modeling, she found out that half the game is showing up and asking for what you want! At a young age she excelled in tennis, earning her a full athletic scholarship to UCSB, leading the Division 1 Women’s Tennis Team as Captain. After studying abroad at Cambridge University in England, she graduated from UCSB with a B.A. in Sociology, the study of people. After college she moved to Bondi Beach, Australia to get a more worldly view, it was there she discovered her love for connecting like-minded people.
Working in fashion marketing in Sydney for a year, Keyser returned to Los Angeles to manage a major retail fashion chain in Beverly Hills styling celebrities, producing fashion shows, and executing charity events. She later joined Clear Channel Broadcasting in LA, doing advertising sales for 104.3 MYfm and 102.7 KIISfm, leading the way of fusing brands with celebrities and charities, then marketing that trifecta over the airwaves for some of todays biggest brands. In 2009, she left iHeart Media to work closely with the Kardashians for the next five years to help launch the Kardashian/Jenner empire with a trusted team of strategic thinkers. With an array of successful celebrity clientele collaborations under her belt, and having taken new brands to market through creative strategies, strategic PR and outside the box thinking, Keyser opened up P2R in 2016. P2R Inc. is a marketing and public relations firm that represents many different brands, entrepreneurs and influential people. Keyser has hand picked her experienced team of professionals from all across the country that work daily to deliver the best in class for media mentions, digital services, story telling and customer service.
After loosing her father to cancer in 2020, Keyser re-united with her long time trusted colleague, Steve Nguyen, to co-found a company aptly named Parallel Endeavors, which offers first class business consulting services for unique and exclusive high profile global opportunities.
Combining her love for fashion, art and worldly awareness, Keyser is also the President of Global Transfiguration, a company that is spreading the love for unity, and transmitting the message of climate awareness from canvas to clothes to “change our future.”
There isn’t a day that goes by that Keyser isn’t grateful for being able to grow up in America and go after her dreams. She always had a dream to be a thought leader in Hollywood and today she is doing just that. From working with celebrities to making movies as a producer, and bringing some of Hollywoods biggest projects to life. Keyser will continue to tell stories that leave an impact and inspire others to follow their own dreams.